Young zeck brochures will tell the world who you are — and connect you with your markets
Young Zeck specializes in identity projects like company capabilities brochures, which say who you are and where you're going. Often, they're the most ambitious and visible vehicle of your identity.
They're unique, high-impact brochures that help connect you to your target audiences.
They're founded on solid research into your company, as we read about you and your competitors, and talk patiently and curiously with your people. They mine the words and phrases that you give us — and find in these unconnected verbal elements a memorable pattern in which to use these ideas.
we search for a theme (connecting what's never been connected before)
This research technique ends in a theme. A way, that is, to connect what's not been connected before. Or connected in the form of these concentrated words and images, which work together toward the same end.
We not only tell your story, that is, we base your story on a theme that gives focus and direction.
The theme is announced up front, on the front cover, in a headline, as shown at right in the Arlene Clapp Ltd. flyer we created for this successful recruiter: "Her candidates are getting rave reviews," as in they're clapping for Clapp.
Or the Hunt Electric brochure that announces "The resource you can draw on wherever you're going," where resource = electric, technical, and personal.
This theme, then, is developed throughout the brochure, in words and images. It's reinforced and solidified in the audience's minds.
Visual, verbal, harmonic too, the theme gives the project direction and solidifies organizational identity.
