Arlene Clapp Ltd. promotional flyer

Arlene Clapp is a recruiter for the real estate and construction industries. She  asked Young Zeck to create a flexible new flyer / brochure that she could use to reach top decision-makers — using it as a self-mailer or, along with a cover letter, in a 6" x 9" envelope.

Her old brochure wasn't holding up too well. Not only were the facts wrong (address, phone, email, etc.), but, just as important, the piece had no theme or direction. The idea announced on the cover was abandoned immediately on the inside. The design elements were simply decorative, and had no real function. 

Young Zeck researched, wrote and designed a simple argument about Arlene Clapp's appeal. Clients were applauding her efforts because:
1. she knew many strong job candidates through her networking;
2. she provided a range of extra services; and
3. she was thoroughly professional and thoroughly fun. 

So why hide her light under a bushel?

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Click on the image above to open the Clapp flyer in Adobe Acrobat format.