Harris Companies capabilities brochure

The Harris Companies, St. Paul, Minnesota mechanical contractors, asked Young Zeck to help them create a new capabilities brochure. Their current brochure was showing its age. The pictured projects no longer were current, and the text no longer reflected the strategic direction the company wished to pursue.

Harris now wanted to emphasize the broad range of their offerings, including design-build, process piping, healthcare, and maintenance. Furthermore, they wanted to show they could work creatively with general contractors and building owners on unique and demanding designs. 

The theme which emerged from our research and which we realized throughout the brochure, both verbally and visually, was: "Creative solutions to all your mechanical needs." Harris was targeting builders and owners who thought outside the box — for whom mechanical design was not humdrum or routine. Harris would partner with these principals to creatively design and budget the particular mechanical systems which the job required.

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