Hunt Electric Corp. capabilities brochure

One of the largest commercial electrical contractors in the Midwest, Hunt Electric Corp., of St. Paul, Minnesota, needed a new brochure to introduce its services to new customers and reinforce existing relationships. 

In the course of our research, Young Zeck discovered that Hunt wished to emphasize its passion about customer service. 

Now, some communications advisors would have Hunt talking about  Customer Relations Management and other such nonsense.

At Young Zeck, we look askance at the buzzwords of the moment — buzz, buzz, buzz. And the superficial first approach. It's not enough that we got the gist about what Hunt believes most of all. We needed to get down to the nitty-gritty of ideas and emotions. We needed to delve into people's stories, and from these stories come up with a theme that would say something interesting, and unique, about Hunt.

So, we recorded the stories and took  notes; analyzed what we heard; and from the actual words of actual people, unprompted by technical or public relations buzzwords, found a theme that expressed Hunt's beliefs: "The Resource You Can Draw On Wherever You're Going."

And spun a credible story out of true and simple words about Hunt's service: 

Wherever you’re going, day by day and over the years, Hunt is there to support you. What you want, we provide. When you need us, we are there. Like electricity itself, we’re available on demand. We go out with expert knowledge and service. We come back confident that we’ve delivered excellent value on jobs big and small....

We know what to do. We know how to act. We’ll never embarrass you with your customers. We treat you exactly the way we’d like to be treated.

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