3M Company Tech Forum folder & brochure

Since the horse and buggy days, it seems, 3M Company, St. Paul, had an organization called Technical Forum. The problem, lately, was that few technical people were joining.

With a new budget and resolve, Technical Forum changed its name to Tech Forum and modernized its recruitment materials — creating a new visual identity and new sense of common purpose.

The agency produced both a holder folder (pictured here) and a brochure. We created a dynamic and abstract new logo; wrote a clear, powerful argument on the advantages of being an active member of the 3M technical community; and solicited a headline and theme — "Innovation through Interaction" — through a member contest (first prize was a notebook computer).

We achieved Tech Forum's goals (recruitment, visibility, economy) by using striking colors and typography, stock photos, and portraits ... plus testimonials of 3M Tech Forum members. 

The folder held the brochure (same look but smaller), plus a newsletter, recruitment letter, directory, and membership form.

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