Washington Square Capital Markets brochure

The investment banking subsidiary of the NWNL Companies (now ING), Washington Square Capital Markets needed a classy brochure to introduce itself to prospective customers. 

Young Zeck responded by creating this rich-looking but cost-effective brochure in black and gold. Using just a few two-color charts and mezzotint photos, we made clear the threefold structure of Washington Square Capital's business: debt financing, leveraged transactions, and mergers and acquisitions. 

Our spare, clear, accessible prose both explained the nature of the business and persuaded prospects in middle-market and emerging-growth companies to trust our client and explore a relationship with them. 

The inside back cover contained a pocket in which Washington Square could insert information on current personnel and recent financial deals. (We designed a form which they printed, on specially cut paper, on their laser printers.)

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