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What
we do
Young Zeck Image Communications writes,
designs, and produces company brochures, Web pages, and other "identity
projects" communications
that help discover and consolidate organizational identity.
Writing
& designing, we discover
a theme
By writing, we mean not just producing the finished
text but researching your organization and discovering who
you may be. We
listen to your stories. We learn about your business. We weigh and sort facts,
assumptions, images, ideals. We throw out the irrelevant and unprofitable.
We find a theme that sums up who you are — or would like to be — and organize everything
around it.
Our design, too, is arranged around
this theme. It, too, develops
a structured approach to creating and conveying an identity. Design
becomes a visual
shorthand for who you are; it engages the viewers, attains their
assent.
Creating your image
Tight, bright writing and design
project a powerful, consistent image for you, from one communication
to the next, whether the medium is print, Web, or word of mouth. (For
viewers retain the essential message, or image.)
Your payoff is
both tangible and intangible.
First, there
are the
tangible "deliverables" that we guide through production
and hand off to you — printed brochures, collateral, newsletters,
up-and-running Web pages, multimedia CDs, etc.
Second,
there's the intangible
assurance you now feel in seeing your identity projected cleanly,
clearly, confidently for both external and internal audiences.
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Whose mask is
this?
Like the masks we may admire in museums and shops, we hang our faces out for the world to
see whenever we open our mouths in print. |
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