Who you are

Your corporate identity, or image, is not just a matter of a logo. As Patrick Lynch suggests, your identity reflects "all impressions that the organization makes on its employees, customers, and everyone who interacts with it." These impressions include your products and services, your workplace and your work environment, your participation in professional and community groups, your Web pages, company brochure, and other communications in whatever medium.

The best consultants can't create an identity from nothing. But, almost always, companies have far more resources to draw on than they are aware of.

Enter Young Zeck. We're eager to hear your stories. To sort through the materials you provide, oral and written. To help you discern a pattern of ideas that identifies your firm and separates you from the wannabes and has-beens. And that arms you with confidence for every occasion.

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Patrick Lynch,
corporate identity guru, reminds us that identity is more than a pretty logo. He doesn't say much about masks, but we're sure he dons them, too, to good advantage. Click here to visit his web site, which is full of helpful suggestions on web design.